How to improve the branding of your restaurant

Branding is fast becoming one of the most important elements of a business. Without consistent branding and a key brand message, businesses can easily become lost amongst the noise. So how do you stand out from the crowd and get your voice heard? Clear, well-defined branding. And it really is as simple as that.

So how do you go about improving the branding of your restaurant? Well, there are a variety of different elements to consider.

Leaflets

It’s obvious that leaflets need to have your restaurant logo, and also be colour-coded to match your restaurant colours, but it’s also important to think about where these leaflets are going to be. For many businesses, depositing leaflets at the check-in desk of a local hotel, or supplying them to non-competing small businesses on the high street is a great marketing tool. But if you’re leaflets are going to appear in dispensers alongside the competition, you need to think about how to differentiate yourself.

Menus

Menus are a key tool for extending your branding. A plain piece of A4 paper that was printed that morning is no longer enough, and so you need to think about incorporating your brand logo and colours at this stage.

If you display your menu externally, then perhaps it’s worth investing in a menu light box that has a custom space for your logo? Or invest some money in having your menus professionally designed and printed so they look great in your new table top menu holders.

Chalkboards

Depending on the style and overall feel of your restaurant, you may think that investing in a chalkboard A-frame is a great idea. Essentially, this will only work if you're consistent brand message supports this style of advertising so it’s worth thinking about carefully before committing.

Pavement signs

If you are looking to invest in your own pavement sign, then buying a model that allows you to extend your branding is incredibly important. It just affords you a little extra space to focus on branding without jeopardising the overall purpose of the sign itself.
You may find that you need to test different designs to create something that is highly effective, but investing in this type of signage is incredibly important for those who may not be directly on the high street and want their branding to extend down the road.

Banners

Many restaurants even go so far as to invest in custom banner stands that are displayed in the entrance area. This type of advertising is excellent for Christmas and New Year party bookings, other upcoming events, or regular deals that you may have. And to make the most of the banners, why not invest in a professional graphic designer as well?
When it comes to branding, banner stands give you the perfect canvas to really make a statement. When working with a professional designer, they’ll be able to incorporate all the vital elements such as colour scheme, logo, brand message and style.